Learn how to avoid the pitfalls of starting a business

Posted: 13/08/2015

By Chris Blackburn

Pro Vice-Chancellor and Dean of The Faculty of Business, Oxford Brookes University

In a world full of theoretical and apparently cloned 'What to do' business manuals, it's energising to read this wide-ranging and accessible collection of entrepreneurs' stories of 'How I did it - and made a success of it'.

Your starting point as an entrepreneur is your own ingenuity and ideas. That's what you have a passion for.


But the second vital step is to know what to do with those ideas. And the best way to do that is to learn from others about how they turned their own great ideas into successful actions.

The experiences contained in 'Just Like You' provide practical illustrations based on real-life experiences of exactly that next step every entrepreneur needs to take.

So far so good.

But it's never as simple as going from A to B; it's also about knowing what to do when things don't go so well.

And these stories demonstrate that there's no shortage of problems in starting a business. More importantly, these stories explain how to get round them.

If you’re an entrepreneur, your ideas may be unique, but the pitfalls you will face have been experienced by others before you. This book will help you to draw on the experience of others to find out not only what to do, but how to succeed in doing it.

Order your copy of “Just Like You” by clicking here.